How to Rank Higher On Google In 2021



In this post, I’ll show you EXACTLY how to get higher rankings in Google.

In fact, this is the same process I’ve used to rank #1 in Google for “SEO checklist”:



And “link building tools”:


So if you want to rank higher in Google in 2021, you’ll love this new guide.

Step #1: Improve Your On-Site SEO

Here’s the truth:

On-Page SEO is one of the FASTEST ways to improve your Google rankings.

That’s because you can optimize your page in about 2 minutes. And start to see a rankings boost within days.

Question is:

HOW do you optimize your site around your target keywords?

I’ve published a video that outlines pretty much everything you need to know about on-page optimization.


But if you prefer to read, here are the most important on-page tactics to implement right now.

First, make sure that your keyword is towards the beginning of your title tag.

Here’s an example:



This is called “Frontloading” your keyword.

Why is this important?

Well, Google puts slightly more emphasis on terms that show up early in your title tag. And they put less emphasis on keywords that show up later on.




For example, my target keyword on this page is “SEO copywriting”:




As you can see, my title tag starts off with that keyword.



Second, make your content AT LEAST 1800 words.

Our analysis of Google’s key ranking factors found that longer content=higher rankings.





And I can tell you from experience that longer content does tend to rank best in search engines.

For example, one keyword that we rank #1 for is: “Mobile SEO”. And this is a REALLY competitive keyword.

I’m competing against giant authority sites like Moz, Yoast… even Google!



This is why I made sure my page covered EVERYTHING anyone would possibly want to know about optimizing their site for mobile devices.

In fact, my content is 4,330 total words.



Obviously, there are times where long-form content doesn’t make sense (like for an ecommerce category page). But if you can publish long content you should publish long content.

Finally, add your keyword 2-3x on your page.

This isn’t about keyword stuffing or anything like that.

Instead, when you add relevant terms to your page, you tell Google:

“This page is about this search query!”.

Which can help you get a nice rankings boost.

For example, I recently wanted to improve my rankings for the keyword “squeeze page”.

So I sprinkled that term a handful of times on my page where it made sense.



Simple.

Which leads us to our second step…

Step #2: Add LSI Keywords To Your Page

LSI keywords are an advanced on-page SEO tactic.

And they’re working GREAT right now.

So: what the heck are LSI keywords?

They’re words and phrases that are related to the topic of your page.

For example, here are some example LSI keywords for the keyword “Cold Brew Coffee”.



These LSI keywords confirm to Google that your content is actually about that topic.